如果 September 14, 2010 / Fengzi

国家地理频道形象宣传攻势“Live Curious”主打宣传片──“IF”，荣获2010国际电视宣传与营销联合会Promax最佳文案奖。英文文案是：If you are, you breath. If you breath, you talk. If you talk, you ask. If you ask, you think. If you think, you search. If you search, you experience. If you experience, you learn. If you learn, you grow. If you grow, you wish. If you wish, you find. And if you find… you doubt. If you doubt, you question. If you question, you understand. If you understand, you know. And if you know, you want to know more. And if you want to know more, you are… alive。

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